𝗔𝗽𝗽𝗹𝗲, 𝗦𝗮𝗺𝘀𝘂𝗻𝗴 𝗥𝗲𝗽𝗼𝗿𝘁𝗲𝗱𝗹𝘆 𝗦𝗲𝗻𝗱 𝗟𝗲𝗴𝗮𝗹 𝗡𝗼𝘁𝗶𝗰𝗲𝘀 𝘁𝗼 𝗫𝗶𝗮𝗼𝗺𝗶 𝗢𝘃𝗲𝗿 𝗥𝗲𝗰𝗲𝗻𝘁 𝗔𝗱𝘀

Xiaomi recently ran an ad in several Indian newspapers, directly comparing the Xiaomi 15 Ultra with Apple’s iPhone 16 Pro Max.

𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀

One of Xiaomi’s recent ads compared the Xiaomi 15 Ultra with Apple’s iPhone 16 Pro Max.

 The Xiaomi 16 series is also expected to launch in China soon, and this ad comes just days ahead of Apple’s ‘Awe Dropping’ launch event.

 According to a recent report, Apple and Samsung have sent cease-and-desist notices to Xiaomi, objecting to its latest ad campaign. The two tech giants, based in the US and South Korea respectively, have reportedly accused Xiaomi of running ads that could harm their brand reputation.

Xiaomi had previously published full front-page ads in several Indian newspapers promoting the Xiaomi 15 Ultra, where it directly compared the flagship device to Apple’s iPhone 16 Pro Max.

As per The Economic Times, both Apple and Samsung raised objections to certain ad creatives. In one of the ads, Xiaomi referred to the iPhone 16 Pro Max’s camera as “𝘤𝘶𝘵𝘦,” along with the tagline, “Maybe it’s time to see through the right lens.”

In another ad, Xiaomi reportedly wrote, “𝘏𝘢𝘱𝘱𝘺 𝘈𝘱𝘳𝘪𝘭 𝘍𝘰𝘰𝘭𝘴’ 𝘋𝘢𝘺 𝘵𝘰 𝘢𝘯𝘺𝘰𝘯𝘦 𝘸𝘩𝘰 𝘣𝘦𝘭𝘪𝘦𝘷𝘦𝘥 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦 𝘪𝘗𝘩𝘰𝘯𝘦 16 𝘗𝘳𝘰 𝘔𝘢𝘹’𝘴 𝘤𝘢𝘮𝘦𝘳𝘢 𝘤𝘰𝘶𝘭𝘥 𝘰𝘶𝘵𝘴𝘩𝘪𝘯𝘦 𝘟𝘪𝘢𝘰𝘮𝘪’𝘴 𝘯𝘦𝘸𝘭𝘺 𝘭𝘢𝘶𝘯𝘤𝘩𝘦𝘥 15 𝘜𝘭𝘵𝘳𝘢.”

These ads didn’t sit well with Apple and Samsung, prompting them to send legal notices to Xiaomi. The report also suggests that Xiaomi has launched similar ad campaigns targeting Samsung, which likely led to the South Korean company’s response as well.

According to the report, both companies have alleged that Xiaomi’s ad campaigns contain disparaging content and have demanded that they be stopped immediately. Apple and Samsung believe the tone of these ads goes beyond healthy competition, portraying their products in a negative light. Given that both brands hold a significant share of the premium smartphone market, they’re taking these campaigns quite seriously.

Meanwhile, all three tech giants are gearing up to launch their latest devices globally, including in India. Apple has already scheduled its ‘Awe Dropping’ launch event for September 9, where it’s expected to unveil the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone 17 Air.